Branding is Strategic. Marketing is Tactical.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo.
Building your brand, Defining your brand, & Defining your Market
Analyze Competitors, Establish tone of voice, & Set measurable goals.
Create Initial concepts, Refine & finalize concepts, & Create guidelines
Be Unique, Be Different, Stand Out
It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan;
It is important to remember that your brand represents you…you are the brand, your staff is the brand, your marketing materials are the brand. What do you want your brand to say about you, and what do you want your brand to say about what you’re going to deliver (promise) to the customer?